Marketers need to look back to the initial spark that started it all – connecting a humanly relevant idea and the heart of the business drives everything, writes Danny Turnbull, managing director of Gyro.
Business used to be viewed as mundane. Images of three-piece suits, power meetings and poorly written memorandums spring to mind.
Manchester Cathedral has been working with Transmission to showcase its summer events programme.
The Manchester agency was asked to represent the cathedral’s 600 year history, but also the fact that cultural and music events also happen within its walls.
Journey9 is experiencing “exceptional growth” after what managing director, Laura Wolfe admitted was “a pretty tough 2013.”
As a result it’s appointed Lauren Soar as account manager, she’s joined by 2 new account executives.
Smoking Gun and Driven have been appointed to handle the launch of soft-drinks brand, Panda Drinks.
Driven in Wilmslow will be creating a press advertising campaign, to go live in August and September, during the back-to-school period.
A Manchester games developer has been nominated for a BAFTA for its work on new game, Don’t Walk:Run.
Torque, a team of 4 games design graduates from Futureworks received the nomination after winning a national gaming competition, Dare To be Digital.
ITV has confirmed that Harry Hill will be presenting a new series of Stars in Their Eyes.
The long-running series was historically filmed and produced by Granada at its Quay Street studios, but this version will be made by Endemol company, Initial.
Manchester United has signed up to social networking site, Line as it seeks to engage with fans in Asia.
The messaging platform has more than 490m users around the world and United will be running an English language service as well as local versions available for Japan and Thailand.
Channel 4 has revealed its Autumn/Winter schedule, with key commissions based in the North of England.
The innovative, Cucumber, Banana and Tofu series from Red Production Co is one of the highlights.