As consumers we’ve been segmented, profiled, prodded, poked and questioned by brands and marketers in an effort to find new ways to inch us ever closer to the point of purchase, writes Tim Downs, director at Aberfield Communications.
But there is one group that, until now, has remained steadfastly stuck in their stereotype and largely on the back burner when it comes to targeted marketing – Dads.
A review is taking place into the future of The Bradford International Film Festival and Bradford Animation Festival as organisers cancel next year’s film event.
Earlier this year, the Film Festival celebrated its 20th anniversary, with around 10,000 film-goers attending.
Dora Bryan, the actress who appeared in A Taste of Honey, as well as Last of the Summer Wine and Absolutely Fabulous, has died, aged 91.
She passed away, with her two sons, Daniel and William, at her bedside.
In a world-first, supporters at the Bupa Great North 10k were able to watch live photographs of runners at the event on the venue’s big screens.
It was the debut of Photivate, a new system created by Newcastle-based content agency, North News and Pictures, along with Eventbeat in Manchester.
The second annual Northern Marketing Awards has clearly captured marketers’ attention with almost 190 entries submitted this year – a significant increase over last year’s inaugural event which attracted 130 entries. The awards dinner takes place on 16 October with our guest speaker, John Maltby, CEO of the soon-to-be-relaunched Williams & Glyn bank.
Just Shoots has been acquired by 422 for an undisclosed sum. The production services company will now operate under the new brand of 422 Shoots.
Former owner, Eileen Gartside, will continue to head up the business.
Manchester City has become the first Premier League club to use the voice-messaging social network, Bubbly.
The service, which enables users to create a 90 second voice blog, now has more than 40m subscribers worldwide.
Liverpool City Council is to review the structure of its communications department after the departure of head of comms Louise Douglas.
Douglas has left for personal reasons after only eight months in the job and joined Progress Housing Group in Leyland as group marketing manager.